February 28, 2018

2017 was the year bots went mainstream. And more people and organizations are aware of what bots are and how they can be used to compromise digital assets. Distil Networks run the "Bad Bot Report 2018", and here some of the key findings: 

- Russia is the most blocked country (followed by France, Taiwan, US and Ukraine) by companies that have implemented country-specific IP block requests. 

- The US continues to be number one for bad bot traffic, which grew by 9.5 % (making up 42.2% of the traffic) in 2017, compared to 8.8 % for good bots. Humans accounted for 57.8% of the traffic.

- According to the latest SiteLock’s Website Security Insider Q4 2017 report, the average small business site experiences 44 attacks per day or 16,060 attacks per year. 

- Highly sophisticated bad bots are the main challenge: Advanced Persistent Bots (APBs) can change their identities and mimic human behavior, cycle through random IP addresses, and enter through anonymous proxies. The APBs now make up the majority of bad bots at 74%.


Examining the bad bot problem doesn’t require deep knowledge of the technology behind attacks or the techniques used to prevent them. Instead, it requires a solid understanding of your business.

#AdFraud #AdTech #FaqFraud

Source: https://lnkd.in/ehJ-vBF

February 28, 2018

A seller’s objective is to create added value on audience profiling by using actionable data management models on the DMP. What proposition do the seller offer to buyers? How can sellers manage segmentation and create value for buyers? There is no one answer to these questions. Each situation is different. However when it comes to audience profiling, I suggest to take in consideration the following points:  

- Quantity of data. Thanks to analytics tools, you can detect how many users visit your properties, such as page views, unique users and impressions. You as a seller have to decide if the quantity of your data is enough to build a strategy around. If not, you can also use the audience extension method.


- Quality of data. Quantity is only of partial importance but there is a huge difference between human traffic and bot-generated traffic, and that’s where #AdFraud comes from. You may think of questions such as: how many users are registered on your properties? How well do you know your audience? Eg: Do you know if your users have subscribed to insurance in the last 6 months? How many family members are there? 


All this info can be very useful when it comes to creating added value for your data segmentation.


To be continued.. #AdTech

February 28, 2018

Install fraud is a major issue in the mobile advertising space. It is clear for companies that if they want to make money with an app, they need users. The more users the app has the more money you can make. Organic users (the ones which download an app without having interacted with an ad) are the most valuable asset for the app businesses. 


However, the user acquisition process has its pitfalls where fraudsters can harm the business heavily. One technique by which fraudster hunt organic users is the click spam. This happens when a fraudster attributes clicks to users who haven’t made them. CPI campaigns are the target and it starts when a user lands on a mobile web page or in an app which a fraudster is operating. 


“You not only have to know your data, you have to know your users: what they’re doing and the reason why they do it,” de Domingo (Ubisoft) said. “If retention is high on day one but the session is only five seconds, this is not normal user behavior”.


Click spamming is bad because it captures organic traffic, brands it without its knowledge and then claims the credit for the user later. Click spam benefits publishers and networks (some use it for fair reasons) but can leave advertisers significantly out of pocket. #AdTech #AdFraud Source: https://lnkd.in/enK_cKv

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